Schaller Honda

Bangkok, Thailand, March 17, 2011 - Honda Automobile (Thailand) Co., Ltd. (HATC), Honda's automobile production and sales subsidiary in Thailand, unveiled its highly-anticipated Honda BRIO which makes its world premiere debut. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40

Maybe you've heard some ad or read a press release hinting at the Honda's less-than-impressed view of electric vehicles (EVs). If you have, the phrase "near-future technology" used in association with plug-in vehicles should be at least vaguely familiar.

Now, don't get the wrong idea. Honda is very pro-environmentally friendly car production. The Japanese automaker is, in fact, recognized as the country's Greenest Automaker by the Union of Concerned Scientists (UCS